A breakdown of the trend’s prominence across sectors.Insights into consumer online penetration, preferred electronic devices and engagement.The key drivers and challenges impacting the digital lifestyles trend.A spotlight on key innovations set to reshape the consumer landscape.Analysis of what’s next for digital innovations and how brands can leverage the trendĭownload this report to keep in touch with the more digital consumer.Please check your email to download the Report. Pantone Connect provides access to all Pantone colour through a single-user account across mobile, web, and the Adobe Creative Cloud applications and includes the Pantone Color Match Card – a credit card-sized target that calibrates a phone’s camera to capture colour from real life, match to Pantone colours, and then save the colour into the designer’s palette workflow. The company plans to continue to expand the platform through 20, delving deeper into the Adobe Creative Cloud suite as well as providing connection to color devices from X-Rite, Pantone and others.Īccurate color matching may seem like a low priority in the face of a global pandemic, but as quarantine continues, smart (and affordable) solutions will continue to be needed to upgrade creative professionals’ home offices so they can produce at the levels they used to, pre-COVID.“With the Color Match Card and Pantone Connect app, a designer’s phone has now become a legitimate colour capture device to match the physical world more accurately to Pantone Colors, as well as a workflow productivity tool to shorten the colour communication process, at a nominal cost.” “While designers have previously taken photos with their phone to capture Pantone Colors from images, the results were more inspirational versus accurate due to factors like poor lighting and camera performance” says Nick Bazarian, senior product manager for Pantone Digital Solutions. As part of Pantone’s COVID-19 initiative launched in April, Pantone Connect accounts are also still free through July 8. The cards are available to purchase in single units for $14.99, or team bundles of 25 for $300. “A designer’s phone has now become a legitimate color capture device to match the physical world more accurately to Pantone Colors, as well as a workflow productivity tool to shorten the color communication process.” accurate,” says Nick Bazarian, Senior Product Manager for Pantone Digital Solutions. “While designers have previously taken photos with their phone to capture Pantone colors from images, the results were more inspirational vs. The Pantone Connect mobile app then saves captured colors into palettes for sharing with team members or working within the Pantone Connect Extension app for Adobe products. The credit-card–sized tool made of laminated paper board calibrates a phone’s camera to capture color in real time from anything (using a dual measurement with flash and ambient light), and automatically syncs it with a color from across Pantone’s spectrum of systems. With many cut off from their regular office gear (not to mention pro-grade lighting), today, Pantone is rolling out a proposed solution: the Pantone Color Match Card. The COVID-19 pandemic has pushed all of us into new DIY frontiers-and for designers, that often includes color matching.
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